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day 1

Empathy development, diverge, converge, do-learn-do, prototype - Design thinking may seem like an endless chore of activities and at times ticking the box, BUT it really is not. It is a critical thinking (and of course doing) toolbox that is at the heart of every innovation – to help us fall in love with the problem and not the solution. This is so important yet can be easily undermined. Beyond problem insights gathering, Design Thinking has also helped the multidisciplinary teams at P&G action on insights and convert them into holistic brand communication and product design innovation. In this presentation, Weixuan will showcase projects led by P&G Singapore Innovation Center @Biopolis. While Design Thinking may sound perfect, implementation of it is not always smooth. Problem-solution definition, competing interests for time and resources, organisational structures and quite frankly, blind spots and egocentricity are typical stumbling blocks. However, awareness is a key first step and the rest is contextualising our organisation or team needs to create an environment that can best live out Design Thinking.
Participants will be introduced to a design innovation methodology in a hands-on exercise going from needs identification to prototyping.

In this talk, Chooake explains how he’s building a solid internal design team within such a traditional industry—the bank—yet make a workplace for his team so that they are excited to go to work and make an impact.

Why Design Now? The wave of hyper connectivity is pushing humans to the next wave of everything that can be digitised, can go wirelessly, can be smaller and seemingly be ‘free’. Banking tomorrow will be different from banking today.

DBS Bank believes that User Experience and Design is the key to success, especially in digital age. That’s why DBS spent the past 4+ years deeply immersed in—designing digital channels, embedding the design process, collaborating with technology, and leveraging new technology to make banking simple and useful for customers. DBS is a human centred design team that combines digital, UX and Design to help DBS build joyful banking experience in Singapore. We aim 1) to help business leaders realise their visions 2) to deliver what customers really need 3) to partner with technology to build a flexible & long-term service platform. And gradually iterate to innovate. In other words, we aim to use design thinking & process are used to help DBS—Designing Right Things and Designing Things Right.

NCS has been Singapore’s Information and Communications Technology (ICT) service provider for over 30 years – from being part of Singapore’s first government computerisation programme in the 1980s to enabling enterprise customers in their digital transformation journeys in the recent years. To continue to make a difference in the ICT industry, design capabilities like design thinking play a pivotal role in NCS. In this presentation, Chia Yann will share how NCS has applied design thinking in innovating digital solutions with (not for) their customers. She will also share lessons learnt from NCS’ internal design thinking capability development journey, which included developing their own design thinking approach, partnering institutes of higher learning to conduct experiential learning design thinking courses and organising in-house design challenges for staff to apply design thinking to solve their day to day work challenges and envisioning Future of Work @ NCS.
As societies evolve faster than ever before, we can rarely rely on ‘best practice’ anymore in order to rise up to current challenges – be it in business or in the social sector. Instead, creativity is becoming ever more important in order to find new and innovative solutions in the face of complexity and change. Knowledge, on the other hand, can increasingly be delegated. Yet schools mostly do poorly in training creative thinking. Why is that? – And how can Design Thinking help shift towards a more up-to-date education paradigm? Pascal will – paradoxically – share some best practice examples
Topic: Evolution of Design Skills and How Education Institutions need to respond and prepare the workforce for the future.
Participants will go through an extended Design Innovation process to identify target users and contexts, discover needs and define problems and issues
Participants will engage in group discussions and will be mentored by experts.